The best A/B testing tools to use in 2024
What are A/B testing tools?
A/B Testing tools allow product teams to experiment with different versions of a product feature, webpage, or app to determine which variation performs better based on real user data. These tools split traffic between two or more versions (the "A" and "B") and track metrics like conversion rates, engagement, or other key performance indicators. By running controlled experiments, teams can make data-driven decisions, optimize user experiences, and improve overall product performance without relying on assumptions or guesswork.
PostHog
—The open source product OS
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Open-source product analytics, session recording, feature flagging and A/B testing that you can self-host. Everything engineers need to build better products.
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Statsig is the leading product experimentation platform that helps businesses use data to ship fast and build better products. Companies like OpenAI, Notion, Brex, and Eventbrite use Statsig to manage feature rollouts, automate experiments, and make decisions based on performance metrics. Founded in 2021 by former Facebook engineers, Statsig supports thousands of experiments impacting over a billion end users globally.
GrowthBook
—The open-source LaunchDarkly alternative
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GrowthBook is an open source feature flagging and experimentation platform. Safely release features to production and measure the impact on your key metrics.
Upflowy
—Build & A/B test beautiful web experiences in a few clicks- Overview
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Upflowy is a drag and drop no code tool to build and optimize web experiences. Easily A/B test signup flows, sales lead funnels, customer on-boarding and more. Upflowy gives you everything you need to build a story worth engaging with in only a few clicks.
Taplytics
—Upgrade your digital platforms- Overview
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Taplytics is the mobile A/B testing, push notification and analytics platform.
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What if digital interfaces (like websites and apps) could adapt and improve themselves, like living things do? That's the vision of Coframe: an AI-powered designer, frontend dev, and A/B testing researcher...that's continuously self-improving.
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Try our no-code, fast, flicker-free A/B Testing & Website Personalization platform built for marketers. Easy and effective to showcase the best pitch for each visitor without code changes. Increase conversions on your website with personalized, goal-oriented, and dynamic messages.
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LaunchDarkly provides fast, scalable feature flag & toggle management (feature management) for the modern enterprise. Increase your deployment velocity, software reliability, and release confidence with the developer’s choice for feature management.
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Optimize digital experiences & maximize conversions. VWO Product Suite includes: 1. VWO A/B Testing for Websites (Desktop, Tablet & Mobile), Mobile Apps (Android, iOS, etc) and Back-end (Multiple Stacks). 2. VWO Insights (User Behavior Insights) via HeatMaps, ClickMaps, ClickArea, Scroll Map 3. VWO Personalize (For Digital Marketers) 4. VWO Web Roll-outs (For SaaS Products) and much more.
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SplitMetrics replicates the app store experience and provides a detailed report on users on-page behavior. Think of your app store page as a landing page you can track and optimize. App Store metrics allow you to evaluate how effective your product page is by providing you with actionable data on app store users behavior.
