KOL collaboration or Build your own channel?
Liu Alex
6 replies
It's a fascinating question in the real world. Content marketing is crucial, and everyone knows it! But there are two methods to build your content marketing campaign:
1. Build your own channel: You can showcase your product clearly, and everything depends on your ideas, but it's time-consuming.
2. Collaborate with KOLs: Requires some investment, but the ROI can be high (I've achieved an ROI > 5). The downside is that you can't control the content theme, and your usage will be limited.
So, which one u will choose?
Replies
Jay Peterson@jay_peterson
Partnering with KOLs can deliver instant impact and visibility. It’s a great way to leverage their influence and get your product noticed fast
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AutoAE
@jay_peterson Sure, Kol campaign will be much faster :)
I recommend a bit of both.
Working with KOL's can see an ROI faster, so you can put just a bit more energy into that while building your channel in the background.
AutoAE
@thegoodbadugly_ai That's what I am doing! Really works better than a single one!
Running your own channel provides valuable insights into your audience’s behavior and preferences. It helps you make informed decisions based on direct feedback
AutoAE
@luther_westover Yes, especially when you can connect with your audience through comments or Discord. It's important to understand exactly what they want.