KOL collaboration or Build your own channel?

Question

It's a fascinating question in the real world. Content marketing is crucial, and everyone knows it! But there are two methods to build your content marketing campaign:

1. Build your own channel: You can showcase your product clearly, and everything depends on your ideas, but it's time-consuming.

2. Collaborate with KOLs: Requires some investment, but the ROI can be high (I've achieved an ROI > 5). The downside is that you can't control the content theme, and your usage will be limited.

So, which one u will choose?

Accepted Answer

My channel, my data stream, my control,

Liu Alex · Answer

@thegoodbadugly_ai That's what I am doing! Really works better than a single one!

Answer

Develop a unique voice and establish a long-term relationship with your audience, increasing brand loyalty.

Kevin Not-A-Robot · Answer

I recommend a bit of both.

Working with KOL's can see an ROI faster, so you can put just a bit more energy into that while building your channel in the background.

Answer

Collaborating with KOLs can be a resource-efficient way to gain exposure, especially if you’re just starting out and need a quick visibility boost.

Jay Peterson · Answer

Partnering with KOLs can deliver instant impact and visibility. It’s a great way to leverage their influence and get your product noticed fast

Answer

Partnering with KOLs can deliver instant impact and visibility. It’s a great way to leverage their influence and get your product noticed fast

Answer

Running your own channel provides valuable insights into your audience’s behavior and preferences. It helps you make informed decisions based on direct feedback

Answer

I think it depends on your goals and resources. Building your own channel can be great for full control and showcasing your product, but collaborating with KOLs can get you exposure to a bigger audience fast, even if you have less control. Personally, I'd start by reaching out to a few relevant KOLs to test the waters and gauge ROI potential. If results are good, double down on that while slowly building owned channels in parallel. Best of both worlds! Just make sure to vet KOLs carefully and track metrics to optimize over time.

Rashad Mitchell · Answer

I would use Key Opinion Leaders (KOLs) for initial rapid market testing. Once the feasibility is validated, I would then establish my own channels.

Liu Alex · Answer

@petethewiz Me too!!! Exactly the same!!

Liu Alex · Answer

@jay_peterson Sure, Kol campaign will be much faster :)

Liu Alex · Answer

@kelly_b_menchaca Yeah

Answer

I've found that a combination of both strategies works well. Build your own channel for core content that showcases your unique value prop, and supplement with targeted KOL collabs to expand reach. Analyze KOL audience fit and past content performance to maximize ROI. Takes more work to juggle both, but the results are worth it IMO if you can invest the time and $$.

KOL collaboration or Build your own channel?

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