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  • 10X faster to get free traffic for SaaS (Video Growth Tips)

    Liu Alex
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    Hey there, Are you ready to revolutionize your SaaS marketing strategy? Having navigated the realm of Youtube and TikTok videos for a SaaS company, I'm here to share real-life insights that can make a monumental difference. Let's face it – in the early stages, traditional ads might struggle to yield actual ROI for SaaS products. The challenges? Well, the product might still be taking shape, and you're often in the MVP validation phase. Pouring in significant resources can be a burden, especially for startups. So, what's the answer? The key lies in acquiring free traffic – a game-changer that can save funds and channel more resources into product development. Within the Product Hunt community, we're a band of founders, mutually supporting one another. Yet, expanding outward to capture traffic, especially within a pinpointed niche, is where the real challenge begins. Typically, you might share text-and-image content on Twitter or engaging picture-text posts on Instagram. However, from my first-hand experience, videos garner far more exposure. Videos, with their multifaceted themes, encompass product intros, advanced usage techniques, user case studies, and even company culture showcases. Planning the overarching theme right from the start is crucial, then prioritizing content creation based on importance. Based on my journey: Product intros > Company culture = Advanced usage > User cases – this sequence is just one approach; adjust it to fit your scenario. But, regardless, giving the product introduction due priority is non-negotiable. From the traffic platform perspective, videos fall under long-form and short-form categories. Creating long-form videos demands a substantial time investment – a crucial consideration. If you're a one-person army, crafting a high-quality 10-minute video might even take four days of ideation and editing. (The sweet spot for top-tier, mid-length YouTube videos is around 11 minutes.) For newcomers to video content creation, starting with short-form content is advised. Once you identify the video style your target users appreciate, you can venture into crafting long-form content. Of course, the biggest boon of long-form videos is their enduring impact – with precise keywords, they consistently attract traffic. These are the pearls of wisdom from my video journey. Given the high operational cost of video marketing, its returns are equally lucrative. Video is an inevitable realm we can't ignore, and traffic is inevitably veering towards video content. Enter VideoBox, my upcoming product launching next week. For the Product Hunt community, it's a free resource encompassing my firsthand video creation experience, a trove of copyright-free assets, and tools to expedite video production. If you're intrigued, get ready to activate notifications – this meticulously curated library, comprising 500 hours of effort, will be at your fingertips on launch day! Get ready to transform your SaaS marketing with VideoBox. See you on launch day! Feel free to inquire about anything related to video content marketing—I'm here to provide comprehensive answers to all your questions!
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