We’ve seen a 100% increase in DAU on our pricing page recently, but no payments, WHY?

Question

I’m reaching out for help—if anyone could take a moment to review our pricing page: https://drop.space/pro, it would be greatly appreciated!​

Business Marketing with Nika · Accepted Answer

My first impression when I landed on the page: The cookie banner hides the pricing plan – quite an inconvenient intro

Psychologically... tier with the amount $0 is longer than 2 others... it looks like you are offering more benefits there than in paid options... so why should I pay for the rest when I already have almost everything included in $0 plan?

Also, I would try the first Monthly option with sliding to Yearly with a discount. The other thing is whether you reached out to other people (relevant people), or what the process of registering/payments is... I haven't tried it yet.

Benson Xu · Answer

Increased traffic doesn't always translate to conversions. It might be worth examining your pricing structure or the user journey on your page to identify potential barriers that are preventing visitors from completing a purchase.

Vitaly Aver · Answer

A 100% increase in DAU without payments could mean unclear pricing, a weak value proposition, or issues with the call to action. Ensure the payment process is smooth and consider adding trust signals like testimonials or security badges to boost conversions🤝

Answer

i feel like thee  page is informative, but maybe it’s a bit too wordy. Streamlining the text could help people make a quiker descision  to purchase.

Cassidy Doyle · Answer

The pricing itself is good, but the  page doesn’t really show why users need the paid plans. Adding a comparison chart might help them  see what they’re missing out on

Chen Zhang · Answer

@busmark_w_nika Thanks a lot for your help, and we just updated the pricing page

Business Marketing with Nika · Answer

@zhangchen Now, it looks more clear :)

Magomed Vedzizhev · Answer

A surge in daily active users on your pricing page without any resulting payments might point to unclear pricing or an ineffective value proposition. Consider incorporating trust elements like testimonials and streamlining the payment process to improve conversions 😌

Lucas Benjamin Foster · Answer

Hmm a few thoughts... First, def try moving the cookie banner so it doesn't hide pricing - that's a big UX issue. The free tier looking more appealing than paid could also be hurting conversions. I'd try highlighting benefits of paid plans more. Reaching out to engaged users who didn't convert could provide insights too. Simplifying the signup flow is also worth a shot if it's complex. Overall, I'd focus on removing friction, clarifying your value prop, and gathering user feedback to diagnose the lack of payments. Hope this helps point you in the right direction!

Magnolia Morgan · Answer

the desighn look  clean, bit i think you  need to  emphasize urgency or exclusivity Maybe include a limited time offer to push people toward making a decision.

Rick Fan · Answer

If your model is a free trial, why offer this pricing option? Just let users sign up and try it out; if it's a freemium model, then you need at least two paid options: one that’s priced high with a smaller user base, and another that’s more affordable with a larger reach.

Chen Zhang · Answer

@beatrice_cromwell oh, actually there is free trail and guaranteed refunds, but since u mentioned this, means it is not stand out enough  and people missed it

Amy English · Answer

I checked the page, and it seems like the pricing options  are not super clear. Maybe simplify the tiers and highlight the value of each one more clearly

Biswarup Adhikari · Answer

Hi @zhangchen,
I think your site is not opening, I can see blank page.

Lara Bishop · Answer

looks like the page could use a stronger call to action. Right now, the buttons don’t stand out enough. Maybe try making them more eye  catching!

We’ve seen a 100% increase in DAU on our pricing page recently, but no payments, WHY?

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