We’ve seen a 100% increase in DAU on our pricing page recently, but no payments, WHY?

Question

I’m reaching out for help—if anyone could take a moment to review our pricing page: https://drop.space/pro, it would be greatly appreciated!​

Business Marketing with Nika · Accepted Answer

My first impression when I landed on the page: The cookie banner hides the pricing plan – quite an inconvenient intro

Psychologically... tier with the amount $0 is longer than 2 others... it looks like you are offering more benefits there than in paid options... so why should I pay for the rest when I already have almost everything included in $0 plan?

Also, I would try the first Monthly option with sliding to Yearly with a discount. The other thing is whether you reached out to other people (relevant people), or what the process of registering/payments is... I haven't tried it yet.

Anbang Xu · Answer

Increased traffic doesn't always translate to conversions. It might be worth examining your pricing structure or the user journey on your page to identify potential barriers that are preventing visitors from completing a purchase.

Answer

A 100% increase in DAU without payments could mean unclear pricing, a weak value proposition, or issues with the call to action. Ensure the payment process is smooth and consider adding trust signals like testimonials or security badges to boost conversions🤝

Answer

Hmm a few thoughts... First, def try moving the cookie banner so it doesn't hide pricing - that's a big UX issue. The free tier looking more appealing than paid could also be hurting conversions. I'd try highlighting benefits of paid plans more. Reaching out to engaged users who didn't convert could provide insights too. Simplifying the signup flow is also worth a shot if it's complex. Overall, I'd focus on removing friction, clarifying your value prop, and gathering user feedback to diagnose the lack of payments. Hope this helps point you in the right direction!

Answer

A surge in daily active users on your pricing page without any resulting payments might point to unclear pricing or an ineffective value proposition. Consider incorporating trust elements like testimonials and streamlining the payment process to improve conversions 😌

Rick Fan · Answer

If your model is a free trial, why offer this pricing option? Just let users sign up and try it out; if it's a freemium model, then you need at least two paid options: one that’s priced high with a smaller user base, and another that’s more affordable with a larger reach.

Chen Zhang · Answer

@busmark_w_nika Thanks a lot for your help, and we just updated the pricing page

Business Marketing with Nika · Answer

@zhangchen Now, it looks more clear :)

Anthony Richard Thompson · Answer

Hmm a few thoughts... First, definitely fix that cookie banner placement ASAP so it's not hiding key info! Second, I'd A/B test flipping the order of the pricing tiers so the paid ones come first. Highlight more benefits for the paid tiers. Third, have you dug into the analytics to see where people are dropping off in the signup/payment flow? Any blockers there? Finally, I'd try reaching out to some of those DAU folks directly if you can to get their qual feedback on why they aren't converting. Hope this helps spark some ideas!

Answer

I checked the page, and it seems like the pricing options  are not super clear. Maybe simplify the tiers and highlight the value of each one more clearly

Chen Zhang · Answer

@rick_fan Thanks, and be honest ,we are not really sure should we do free trail or freemium

Chen Zhang · Answer

@beatrice_cromwell Just did some update, please let me know if that make things more clear

Chen Zhang · Answer

@beatrice_cromwell oh, actually there is free trail and guaranteed refunds, but since u mentioned this, means it is not stand out enough  and people missed it

Biswarup Adhikari · Answer

Hi @zhangchen,
I think your site is not opening, I can see blank page.

Biswarup Adhikari · Answer

@zhangchen find the attached screenshot https://ibb.co/cxkDhsh

We’ve seen a 100% increase in DAU on our pricing page recently, but no payments, WHY?

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