We’ve seen a 100% increase in DAU on our pricing page recently, but no payments, WHY?

If your model is a free trial, why offer this pricing option? Just let users sign up and try it out; if it's a freemium model, then you need at least two paid options: one that’s priced high with a smaller user base, and another that’s more affordable with a larger reach.

Hi @zhangchen, I think your site is not opening, I can see blank page.

Hmm a few thoughts... First, def try moving the cookie banner so it doesn't hide pricing - that's a big UX issue. The free tier looking more appealing than paid could also be hurting conversions. I'd try highlighting benefits of paid plans more. Reaching out to engaged users who didn't convert could provide insights too. Simplifying the signup flow is also worth a shot if it's complex. Overall, I'd focus on removing friction, clarifying your value prop, and gathering user feedback to diagnose the lack of payments. Hope this helps point you in the right direction!

Hmm a few thoughts... First, definitely fix that cookie banner placement ASAP so it's not hiding key info! Second, I'd A/B test flipping the order of the pricing tiers so the paid ones come first. Highlight more benefits for the paid tiers. Third, have you dug into the analytics to see where people are dropping off in the signup/payment flow? Any blockers there? Finally, I'd try reaching out to some of those DAU folks directly if you can to get their qual feedback on why they aren't converting. Hope this helps spark some ideas!