Two types of Founders/CEOs
Vertika Nigam
22 replies
There's always a difference between products that have the CEO with a marketing background, and others that have the CEO as a development background.
(there are others too, but let's just keep this conversation focused on these two)
Can you tell what it is?
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The ability to build the product without outside help?
I completely agree, Vertika. The type of founder/CEO you are can significantly shape the trajectory and culture of your startup.
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@elaineluyi Yes! So, what do you think is the difference between these two?
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Interesting question. Do you have lists of some popular products for each category?
I don't like managing people, but I enjoy building a product.
Founders and CEOs with a marketing background tend to prioritize customer acquisition, brand awareness, and market positioning. They understand the importance of messaging, user experience, and branding in order to connect with the target audience and drive sales. On the other hand, CEOs with a development background often focus on product functionality, innovation, and technical aspects. They are driven by creating cutting-edge solutions, optimizing processes, and ensuring that the product meets high standards of quality.
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Yes, Vertika, I agree. There are always going to be differences. For example, a creator with a marketing background may seek for features that encourage user engagement and virality while designing something. However, a CEO with experience in programming might advocate for things that thrill other developers or tech aficionados. Which type of a CEO are you?
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@prem_saini1 Exactly the difference! Companies having leadership bent towards something display their move into the market accordingly.
For example, the marketing messages used on the website, social and other channels of the company that has a development-background CEO, will have too many jargons, complicated language, etc. But you will not see this publicly if that company is lucky to have good marketers in their team who have a say in what goes out and what not.
Well, I've been a marketer most of my career, and have blended experience design gradually. So that's what my service company and the product are all about. It's all connected :)
Ideate -> Validate -> Build vs Build -> Validate
Totally agree, Vertika.
Do you think it's easier for a marketing CEO to learn tech, or for a tech CEO to learn marketing?
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@angeliesmith_ I believe, one doesn't need to "learn" a whole new craft. Hire the right people and teams who complement your skills, and let them do their job, trust them.
Nothing wrong with learning each other's thing, but that will just delay everything for the company as a whole.
Interesting, can you give some examples from both the categories to help us brainstorm?
Ah, the classic tale of the marketing maestro vs. the coding connoisseur! One crafts captivating narratives, while the other weaves intricate algorithms. It's like watching a battle between words and lines of code, with the website as the ultimate arena!
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@thestarkster Did you write this yourself? Quite flowery! But correct, nonetheless.
I completely agree, Vertika! Understanding the distinction between these two types can significantly impact a company's strategy and growth.
Sales-Led Approach & Product-led approach to building the company, I suppose?