How to win your first 10 B2B customers?
Olena Bomko
6 replies
Here’s Lenny Rachitsky’s recommended sequence to find your early customers:
Start by reaching out to your network, looking for people who match your ICP
Go cold outbound, but be strategic about it
Tap your investors’ networks
Participate in relevant communities—and network
Put out compelling content and build a following online
Get press
Just launch
What worked for you?
Replies
Hamdaan Ahmad@hamdaan_ahmad
Winning your first 10 B2B customers requires a strategic approach. Start by defining your ideal customer profile, then focus on personalized outreach. Leverage your network, attend industry events, and offer value through content marketing. Building trust and delivering results are key to securing those initial customers.
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The LinkedIn Inbound Playbook
@hamdaan_ahmad Agree :)
LinkedIn, Slack communities, Reddit. If I had a Twitter audience, I would have said Twitter.
Naturally good ol' cold email also works at small scale and large scale.
I've been using cold email to successfully book 20+ user interviews from this channel within weeks.
The LinkedIn Inbound Playbook
@franksondors Frank, congratulations! How are you? You should sleep :)
I usually participate in relevant communities, and events. For example, I participated in Benefits Pro before and found some leads there.
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