How to win your first 10 B2B customers?

Question

Here’s Lenny Rachitsky’s recommended sequence to find your early customers:

Start by reaching out to your network, looking for people who match your ICP
Go cold outbound, but be strategic about it
Tap your investors’ networks
Participate in relevant communities—and network
Put out compelling content and build a following online
Get press
Just launch

What worked for you?

Frank Sondors · Accepted Answer

LinkedIn, Slack communities, Reddit. If I had a Twitter audience, I would have said Twitter.

Naturally good ol' cold email also works at small scale and large scale.

I've been using cold email to successfully book 20+ user interviews from this channel within weeks.

Olena Bomko · Answer

@franksondors Frank, congratulations! How are you? You should sleep :)

Olena Bomko · Answer

@hamdaan_ahmad Agree :)

Mark Amouzgar · Answer

I usually participate in relevant communities, and events. For example, I participated in Benefits Pro before and found some leads there.

Hamdaan Ahmad · Answer

Winning your first 10 B2B customers requires a strategic approach. Start by defining your ideal customer profile, then focus on personalized outreach. Leverage your network, attend industry events, and offer value through content marketing. Building trust and delivering results are key to securing those initial customers.

Answer

Let me share this. I will add that execution is key to all these. For great ideas with little or poor execution lead to little or no success.

How to win your first 10 B2B customers?

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