Youtube or TikTok for your SaaS promotion?

For SaaS promotion, YouTube is great for detailed tutorials and in-depth content, while TikTok excels in capturing attention quickly with short, engaging videos. Choose based on your target audience's preferences and the type of content you plan to create.

The upside with posting content on these short form platforms is exposure.

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It depends on the product and targets. Find a decent editing tool like descript and you can do both.

For us, Youtube has perfored better than others. We're willing to do more on Tiktok, but we haven't quite nailed it yet.😥

"YouTube's searchability and integration with Google make it a powerful tool for SEO. Your content can stay relevant for longer, providing ongoing value and visibility for your SaaS."

Short-form video on TikTok or IG definitely has lower conversion rates, but it's all about visibility. You can get massive view counts compared to YouTube, so it balances out. Plus the audience skews younger which could be your target demo. Depends on your product but don't sleep on short-form vids! Test out both and see what works best.