Which social channels have you found most effective for your product?

Question

I'm curious to hear from all of you about your experiences using platforms like Facebook, Instagram, Linkedin, and Twitter for marketing your products.

Specifically, I'd love to learn more about-

What kind of content strategies are working best for you on each platform?

How are you using social media to develop a positive customer experience and create a loyal community around your brand?

Are you incorporating social media for customer support? If so, how has that impacted your customer interactions?

Feel free to share your insights, experiences, and any tips you've picked up along the way! I'm looking forward to hearing the different approaches everyone is taking and learning from each other.

Kostya Bolshukhin · Accepted Answer

Linkedin is still massively underrated by B2B founders. Thats crazy!

I post daily to
- catch people interested in problem in comments/reactions
- get street credibility and be more "legit" when i do outreach

Works awesome for me.

The only catch — you need to write well!

Toni · Answer

From my experience :

Linkedin for B2B Lead Generation 
Twitter for indiehacker/Dev/solopreneur related projects
Facebook & instagram for hybrid/physical products
Reddit for technical or OpenSource products

Key is to identify where your target audience is first. 
Because it's great to say "we'll promote the product everywhere" but unless you have the team for it, you'll lose focus and waste efforts. 
Focus on the channels where you audience is most present.

And on social your best brand marketing is your own personal brand.

As for Social for customer support, question is the same ? why would you use social for support? Is your audience more active on social to talk about your product than they are on your site or chatbot ?

Answer

Short-form video is gonna be king.  People have short attention spans.  Snackable video content like stories and reels will dominate.

Answer

Partnering with micro-influencers in your niche can expose your brand to a targeted audience

Answer

It's not a one-size-fits-all game! Each platform has its own vibe.

Victor Crum · Answer

People connect with emotions, not just features. Use social media to tell your brand story and showcase how your product solves real problems.

Answer

Get ready for conversational commerce.  People will buy stuff directly within WhatsApp chats.  Think one-click checkout""on steroids.

Gurkaran Singh · Answer

Navigating social media platforms for marketing is like trying to find the right emoji—it requires creativity! Balancing content strategies on Facebook, Instagram, LinkedIn, and Twitter keeps things as interesting as debugging code on a Friday night. How do you keep your social media game strong?

jonathan ander · Answer

Yo, WhatsApp's not going anywhere.  Focus on building genuine connections, not just blasting promos. People see through that spammy stuff.

Answer

Who doesn't love free stuff?  Contests are a great way to generate excitement and brand awareness.

Answer

Social media is a two-way street. Respond to comments, host Q&A sessions, and run interactive polls. Show your audience you care!

Answer

Hey @konok_nazmul! 😄 Great question! I’ve found Instagram to be super effective for my product, especially through engaging visuals and stories. We often use Instagram Live for Q&A sessions, which really helps build a loyal community. On LinkedIn, thought leadership articles and industry insights get the best traction. We do use Twitter for quick customer support and find that it significantly boosts our customer satisfaction! Looking forward to hearing other strategies from everyone here. 😊

Answer

LinkedIn has been most effective for my B2B SaaS product. I share thought leadership content, engage in industry discussions, and highlight customer success stories. It's helped establish credibility and attract relevant leads. For customer support, I mainly rely on our helpdesk and chat tools, but sometimes address issues that come up on social media to show we're responsive. The key is understanding which channels your target customers are active on and tailoring your approach for each platform. Hope this helps! Let me know what's working for others.

Juliia · Answer

Honestly, it depends on your product and your audience - sometime that would work for me but not for you. Personally, I found Facebook and Instagram really helpful

Which social channels have you found most effective for your product?

Replies