Which book has had the strongest effect on how you make products? And why?

Ruben Boonzaaijer
5 replies

Replies

Noa Kahalon
The Mom Test - changed the way we're doing customer interviews and allowed us to ask the right questions. This is Marketing - how to do branding and marketing. Hooked - How to build tools that makes users come back. Alchemy - how to understand your audience and users.
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Maurizio Isendoorn
@noa_kahalon Never heard of Alchemy, will check it out for sure
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Maurizio Isendoorn
The Lean Startup for sure!
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Kees Vlak
The lean startup, I think it's very common for founders
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