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  • Which book has had the strongest effect on how you make products? And why?

    Ruben Boonzaaijer
    5 replies

    Replies

    Noa Kahalon
    The Mom Test - changed the way we're doing customer interviews and allowed us to ask the right questions. This is Marketing - how to do branding and marketing. Hooked - How to build tools that makes users come back. Alchemy - how to understand your audience and users.
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    Maurizio Isendoorn
    @noa_kahalon Never heard of Alchemy, will check it out for sure
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    Maurizio Isendoorn
    The Lean Startup for sure!
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    Kees Vlak
    The lean startup, I think it's very common for founders
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