What marketing channels have been most effective for you in promoting your product?
Sajin S
13 replies
Product hunt has been an amazing channel to showcase our product but apart from that what other channels have you used to promote your product.
Feel free to share your product link in the comments as well, would love to check them out.
Replies
Gurkaran Singh@thestarkster
Oh, navigating the marketing jungle! Product Hunt is like the flashy peacock, but don't underestimate the power of the wise owl that is social media ads - they've been hooting our product to success! 🚀 How about you? Any secret marketing weapons up your sleeve?
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LinkedIn ads is great to bring website visits, cold mailing better to engage people and get meetings with prospects
@arthur_leclercq Thanks Arthur for your inputs, haven't tried LinkedIn Ads yet but agree with you on cold mailing but there are limitations there too.
It depends on what features and products I'm promoting. I used to work for a SaaS company that sells SEO software. Facebook groups and YouTube are highly effective. But now that I'm working for an HR/recruitment-based software company, I find LinkedIn a bit easier to navigate, in my opinion :)
@jennaliu245 Thanks for the insight. I agree that each industry or product category has specific channels that work well for effectively marketing the product.
Paid search.
It all depends on your target market.
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Video marketing has been incredibly effective for us in promoting our product. It allows us to visually showcase its features. And you know what? People are more inclined to watch videos and make decisions compared to reading text alone! I strongly recommend considering hiring a corporate video production company—it can be the golden ticket to enhancing your marketing strategy.