What makes a great launch video?

Question

I've spent a lot of time this week watching launch videos and would love to know what you think makes a great one and whether you have any favourites?

Marilena Nikou · Accepted Answer

Launching today Xence by Gaspar AI and we have some great launch videos there! You need to communicate the what (your product does), why and how, in short time! Also, good to have a demo and an installation video if needed

Yudai Kato · Answer

It should be as short and easy to understand as possible.

Ali Gordon · Answer

@marilena_n congrats those are great videos! I like the way you've broken it down into a series: Value Prop, Product Demo, Installation Guide. Curious to know why you opted to go without audio? Most promo videos seem to have music, a voiceover or both.

Minnie Gonzales · Answer

A great launch video is essential for effectively introducing a product, service, or brand to your target audience. It should capture their attention, communicate your message clearly, and generate excitement and interest.

Daniel Zaitzow · Answer

I like the idea of having 1 that gives your the overview / value prop of the product (maybe entirely animated) and 1 that is more of a tech / walkthrough of the product.

Marilena Nikou · Answer

@ali_gordon thanks a lot for your feedback! we actually had music initially, unfortunately we could not the usage right on time for the launch so we had to go without!

adam albo · Answer

For a launch, you don't need to make it fancy because, most likely, people here understand that most are bootstrapping their projects. That is hard to say because I make videos for a living. Given that information, my favorite is the simple loom video because you get to present, and I find it critical because people relate primarily to others.

Pam K. · Answer

Depends on what your product/service is that you're selling.

Ali Gordon · Answer

@mocarg thanks for sharing I'll take a look!

Igor Lysenko · Answer

This is a video that is shown briefly and with specifics about your topic. The main thing is not to have too many details.

Ali Gordon · Answer

@dzaitzow I like this as a combination! A bit like the inverted pyramid in journalism. The headline (video 1) gives you the most salient points quickly,  enough for the audience to decide if they want to know more, and those that do can read on (watch video 2) for the details.

Ali Gordon · Answer

@new_user_1797b77909 100% agree, it should be long enough to serve its purpose and not a second longer. Attention spans are limited so brevity is the sister of talent!

Ali Gordon · Answer

@suchback thanks Adam. I love Loom for the same reason, it adds a personal flavour to the content and allows the audience to relate to the presenter.

Momcilo Stojkovic · Answer

It will really depend on what you want to achieve I guess. Three months ago we had a blog post dealing with this topic, if curious have a look: https://blog.videobolt.net/post/...

What makes a great launch video?

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