What is the Difference between Google Analytics 4 vs Universal Analytics?
David Casson
5 replies
I have a doubt regarding the latest Google Analytics and the older version.
Replies
Saif Ullah Khalid@saif_ullah_khalid
Don't know much about it, but this is a hot topic among website owners these days.
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the method of calculating the number of users, essentially taking into account active users, and the report templates ?!
Unisersal analytics is more comprehensive if you have an app plus a website. It is able to track the interactions between the two.
Universal Analytics hit types include page hits, event hits, ecommerce hits, and social interaction hits. In contrast, Google Analytics 4 data is event-based, with the principle that any interaction can be captured as an event.