What is the Difference between Google Analytics 4 vs Universal Analytics?

David Casson
5 replies
I have a doubt regarding the latest Google Analytics and the older version.

Replies

Peter agar
Universal Analytics hit types include page hits, event hits, ecommerce hits, and social interaction hits. In contrast, Google Analytics 4 data is event-based, with the principle that any interaction can be captured as an event.
Fares
the method of calculating the number of users, essentially taking into account active users, and the report templates ?!
Daniel Engels
Unisersal analytics is more comprehensive if you have an app plus a website. It is able to track the interactions between the two.
Saif Ullah Khalid
Don't know much about it, but this is a hot topic among website owners these days.