What is the Difference between Google Analytics 4 vs Universal Analytics?

Question

I have a doubt regarding the latest Google Analytics and the older version.

Fares · Accepted Answer

the method of calculating the number of users, essentially taking into account active users, and the report templates ?!

Daniel Engels · Answer

Unisersal analytics is more comprehensive if you have an app plus a website. It is able to track the interactions between the two.

David Casson · Answer

@fares_aktouf Ye thanks for the update i will consider it

Answer

Universal Analytics hit types include page hits, event hits, ecommerce hits, and social interaction hits. In contrast, Google Analytics 4 data is event-based, with the principle that any interaction can be captured as an event.

Saif Ullah Khalid · Answer

Don't know much about it, but this is a hot topic among website owners these days.

What is the Difference between Google Analytics 4 vs Universal Analytics?

Replies