Startup Founders, here’s what changed in January 2023

Here’s what happened in January 2023 on Social Media (Marketer’s Edition) #Tiktok: * Tiktok creators will soon have the ability to restrict content to adults only. * Tiktok to license IMDb data for feature Targeting film and TV content. * TikTok updated 5 content policies to prevent Teens on the platform from abuse and adult content. * Tiktok rolling out new video-scrubbing thumbnail feature. * Tiktok will allow creators to select Live Streaming Resolution Quality. * Tiktok fined 5 Million Euros for Cookies consent violation. * Tiktok launches Talent Manager Portal to make it easy for managers to negotiate with creators. * Tiktok fixed platform’s Layout issue for Tablet users. * TikTok’s Secret Go-Viral button is revealed and is being used by employees. * Tiktok is quietly testing a podcast feature to make Users don’t leave the platform. * Tiktok expands state- affiliated music labels to 40 regions and will continue to expand. * TikTok expanded it’s DM feature to allow users to get messages from anyone. * Tiktok hit with new lawsuit over data collection by In-app browser. * Tiktok trying to sell “Project Texas” as it struggles to survive in US. * Tiktok will give 50% of Tiktok Gift’s revenue to creators with new update soon. #Instagram: * Instagram’s CEO shares Vision About IG’s Future in 2023. * Instagram’s removing Shopping Tab from navigation bar at bottom. * Instagram CEO admits they showed too many videos last year to users. * Instagram announced 3 New features: * Quiet mode for notifications * Hidden words for recommendations * Not Interested (Tiktok-like button) * Instagram Adds “Lead Forms” option to CTA buttons in Instagram for Business App. * Instagram Avatars are coming to Profile pictures, you will be able to add them as Profile picture. #Meta: * Facebook will spend about 20% of revenue this year on Metaverse. * WhatsApp launches official proxy support for users globally. * Meta partners with IRI team to integrate In-store data and create better Ads. * Facebook will be bringing Back messenger chats within Facebook App. * Meta introduces more limits on targeting teens with Ads on IG & FB. * Facebook launches new legal action against data scrapping companies. * Facebook Creator Studio is going away and push-notifications about the shift to Business suite are here. * Facebook announced a new Ad measurement terminology. * Meta expands community chats to more users on messenger and Facebook groups. * WhatsApp’s feature to message yourself is officially launched now. * Facebook says now it’s growing with Help of AI & in-app engagement is better. * Meta launched new certifications for Businesses to get labeled as verified IG & FB marketing experts. * Meta launched new website to help Brands and creators manage their rights on Facebook & IG. * Facebook expanding end-to-end encryption for messenger chats. #Google: * Google Ads “Remove Redundant Keywords” recommendations now applies across all Ad Types. * Google Search Adds Grammar Check feature. * Google removes 110 Character Limit from Article Headline Structured Data. * Google Analytics 4 now let’s you recreate UA audiences and personalise the home page. * Google Cloud Launches New AI tools for retailers. * Google Search tests Trending Stories from Country/region. * 12 new Google Analytics 4 e-commerce dimensions and metrics. * Google removes embedded Podcasts from Search Results.  * Google improves error classification in video indexing report. * New Performance Max Experiments have just rolled out. * Google layed off 12,000 employees. * Google Updates Discover Follow Feed Guidelines. * Google search console content ideas feature is going away. * Google Ads Account-level negative keywords are here. * Highlight: Google Optimize & Optimize 360 shutting down in September. Twitter: * Twitter Lifts ban on Political Ads in a recent Ad Update. * Twitter’s Advance Search Feature for Mobile is in testing phase now. * Twitter’s “For You” feed page is available on Mobile & desktop by default. * Twitter Adds “Hashfetti” Effect to Branded Hashtags Campaign. * Community notes are also shown on Quoted tweets from now on twitter. * Twitter scales back recommended tweets after impact on engagement rates. * Twitter introduced Pinned Lists. * Twitter partners with Doubleverify to fix Ad targeting issues. * Twitter launched “Search Keyword Ads” to help advertisers target specific in-app searches. * Twitter updated it’s paid partnership policy to make creators actively differentiate Ad tweets. * Twitter introduced a new UI for bookmarks on iOS. #YouTube: * Youtube pushing “hashtag suggestions” for YouTube Shorts to Add to Video Titles. * Youtube started sharing Shorts revenue from 1st February with creators. * YouTube adds new Analytics Updates focusing on Shorts content. * Youtube will provide more context on policy violations and will announce two new updates regarding that. * YouTube is back as Vidcon’s Main Sponsor after Tiktok Sponsoring last year. * Youtube partnered with US institutes to launch a new study programme. #LinkedIn: * LinkedIn announces 7 New Updates coming in 2023. * LinkedIn is experiencing high in-app activity with more daily users due to layoffs. * LinkedIn introduces new feature to make LinkedIn Newsletter more discoverable. #Pinterest: * Pinterest partnered up with LiveRamp to create cleanrooms for Advertisers to provide better targeting. * Pinterest CMO Andréa Mallard is now also in charge of Communication department. * Pinterest’s chief shopping officer moves to advisory role. #Marketing: * Hootsuite is removing it’s free plan in March + also increased pricing. * Twitch is improving Pre-rolled Ads, analytics & more monetisation features. * Microsoft Bing Ads revenue up by 10%. * Microsoft Launches Store Ads & other Updates. * Apple launches “Business Connect” platform to allow businesses control their business information on Apple Apps. * Apple announced new updates to it’s Ad platform with new Ad format and other changes. #Marketing Section 2: * Shopify launches “Commerce components” to allow businesses to use new system of Shopify features. * Quora launches AI chatbot Poe in Platform for auto-generated answers from the Platform data. * Amazon to lay off up-to 18,000 employees this Quarter. * Microsoft Bing tests Zoomable sitelinks. * Discord acquired Gas App, A growing social media platform among teenagers. * T-Mobile says data of 37 million customers stolen. * Hootsuite CEO replaced after the 3rd batch of layoffs at the firm. * Google is going against email warm up tools by banning the API Access. * Microsoft layed off 10,000 employees amid upcoming recession. * Mailchimp revealed in a blogpost about a possible data breach that happened last week. * Wikipedia gets a new redesign and it’s not that different from old one. 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