I Studied Instagram, Pinterest, LinkedIn & TikTok’s Algorithm, Here’s What I learned!

#1. Instagram’s Home Page Algorithm Explained * For Explore Feed: The platform calculates how much real-time engagement you got on your post based on your follower count. Then, Instagram takes that post to target users with your content. They choose users based on their recent search queries on explore page. Then, they pass the post through sensitivity control which is a 24x7 operating algorithm. Even when your post is doing well on explore. Algorithm is constantly passing your content through various filters making sure how long your post is eligible is to rank on Instagram. * For Home Feed: This is the Official Statement of IG: “The Home Feed Ranking System ranks the posts from the sources you follow based on factors like engagement, relevance, and freshness.” The platform completely states that how you discovered an individual user and followed them matters. Based on those things, their content shows up on your home feed. That’s the reason when someone follows you without interacting with your posts. You have a lower chances of showing up on their home page. #2. Instagram Hashtags Algorithm Doesn’t Exist You get Hashtags reach because Instagram’s old algorithm “Write Path Classifier” is applicable to every single format of content. Means your content ranks on hashtags based on relevancy with your Post Image and Caption. If it’s relevant and getting enough engagement to rank on Hashtags size. You will rank on hashtags. It’s not hard to crack hashtags algorithm. The advice is don’t focus on hashtags that much, and keep your eyes on creating content for explore page. **Report** According to 2022 hashtags research, Your engagement rate is effected 3.20% by using 3-4 hashtags while using 19-20 hashtags engagement rate is effected by 3.14%. Don’t stress over number of hashtags to use. It’s only 0.7% difference! #3. LinkedIn’s Post Discovery Algorithm To give you better search results, algorithm uses your current social network and geographic location. They use a verification tool to make sure the keyword users are searching for exists in the post and provide relevant results. A Go-to Explanation to LinkedIn’s search algorithm is they analyse your current network/usage and then based on two prime factors shows you content for your search. That factors are Content Quality measurement And Relevance Quality model. Relevancy signals are how comments and text in the post are relevant to the search. Also, LinkedIn extracts Metadata from posts to get more relevant results. Content Quality signals are engagement rate/ click through rate on every search when your post shows up. This was a little bit of what I learned from reading a report. The platform also started that they are still not at their best to provide best results for new video formats. #4. Tiktok’s Official Content Posting Guide 1. The average posting frequency of verified Business Account on Tiktok is 2.8 post per week. 2. TikTok states that content calendar is your roadmap to a successful marketing strategy. The platform advice to post content in three different frequencies for the best results. Low Frequency: Announce major updates and events Medium frequency: Share behind the scenes of the business + Post major highlights of the business work. High Frequency: Jump on Your niche and community trends + Tap into sub-niches of your current niche to get more reach. Try to plan your content around these frequencies and be consistent to get the most of the platform as Tiktok advices us. #5. Pinterest’s New Updated Algorithm The new algorithm changes were announced by Pinterest’s engineering team. It’s quite hard to fully understand who the algorithm works because you need an engineering background but here’s my findings after reading the blogpost! The Home feed of an average Pinterest user is curated based on last 100 Pins you engaged with and based on your actions like repinning, save, hide and click, etc. The pins are promoted to a different section on your home feed. The algorithm also shows content based on the time you spent on the platform and how much time you spent on one pin. Mentioned in the post, Pinterest breaks down that Based on the time spent engagement of a user fluctuates a lot.That’s why they are changing algorithms to make the user engagement doesn’t drop. Highlighting their focus on Repins and saves, these two will have the most impact to rank pins on home feed. Why? Because to stop the downfall in “in-app engagement” they have to show the best content to the users that aren’t active that much. For Marketers, Make sure your CTAs and Visuals make people stay on your pins. Give the users context and enough bread to repin your content or save it. These all analysis of Algorithms are taken from Engineering Blogs of these platforms and for Tiktok, it’s from their Business Blog. ——— **This took a while to create and analyse.If you liked this, You can subscribe here (https://jaskaransaini.com/thesocialjuice/) to receive these marketing and social media updates & insights every week.**