🔥Outbound vs Inbound? What works best for your business?
Olena Bomko
12 replies
Replies
Jason Howie@formulashq
Collab
I like to think that there is no inbound vs. outbound. It's all a go-to-market motion that includes branding/demand generation, and prospecting/demand capture.
Share
I would say a mix of both but more on the inbound side.
In our case we focus on Inbound, It's nature of our product
Inbound. In fact all our customers through inbound.
Lancepilot
i'm a fan of outbound ( :
The LinkedIn Inbound Playbook
@istiakahmad Does it work for you?
Lancepilot
@olenabomko Well, tried previously for my other services and worked well ( :, planning to use outbound for my upcoming and future products as well .
Inbound :)
Launching soon!
I prefer inbound and Product Led Growth - but I have to respect that everyone around me prefers outbound and it's working really well - I always wonder: who clicks on ads?
Outbound can work well for B2B products, but most people don't take the time and care to craft messaging that starts with building a relationship. I also think outbound can work if your strategy is to engage thought leaders/tastemakers that intro you to their larger audience.