It's oh so sexy to think that your brand needs to create its own niche...
Adrian M. Peticila š”
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...over which it will rule like some majesty until the end of time.
But the truth is, branding's not about that (at least great branding isn't).
Great branding's all about sorting problems out.
For people who have those problems.
And doing it:
* Most simply.
* Most innovatively.
* Most uniquely YOU.
That's the good stuff.
That's gonna put you on top of their minds.
Do that, and forget about anything else.
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Elizabeth Thompson@elizabeththompson2
Great branding isn't about gimmicks or abstract philosophies, it's about solving real problems for real people in a way that's simple, innovative, and uniquely you. Forget the fluff and focus on bringing genuine value. That's what will make your brand memorable. š Just my two cents!
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