It's oh so sexy to think that your brand needs to create its own niche...

...over which it will rule like some majesty until the end of time. But the truth is, branding's not about that (at least great branding isn't). Great branding's all about sorting problems out. For people who have those problems. And doing it: * Most simply. * Most innovatively. * Most uniquely YOU. That's the good stuff. That's gonna put you on top of their minds. Do that, and forget about anything else. *********************** 🟡 Like this? Repost it to your network; your followers are gonna love it! The algo's an enigma; you probably won't see this account again, so don't forget to follow me @ Adrian M. Peticila 🟡 for daily branding lore.