Why Most Brands Are Just Overpriced Logos—and Why That's Killing Your Business

Most brands today are all about logos, taglines, and a website facelift. It's ridiculous. That's not a brand—that's decor. Look at Tesla. Tesla doesn't sell cars; it's selling a vision of the future. Although it moves fewer units than nearly anyone, its value eclipses entire industries. People don't buy Tesla; they buy into Tesla. Meanwhile, the average brand can't inspire a single employee, let alone customers. Think your team believes in your values? 64% of brand managers admit their 'brand' has zero pull inside their own companies. Branding is not cosmetic surgery. When was the last time your "brand" influenced a hard decision, defined a product, or inspired your team? The world's got enough logos—it needs brands with guts. Time to stop playing dress-up. 🟡 Like this? Repost it to your network; your followers are gonna love it! The algo's an enigma; you probably won't see this account again, so don't forget to follow me @ Adrian M. Peticila 🟡 for daily branding lore.