Influencer marketing - is it worth it?

I guess it depends on the product and the end goal. It definitely brings brand awareness, and if you have a marketplace or a B2C facing product - it can do the trick.

It is.

In today's world, I guess yes.

influencer marketing can be super worth it if you pick the right people. look for alignment, not just audience size. nano and micro-influencers often have tighter community trust. personal take: worked with a few for a project, the ones who genuinely dug the product were gold. engagement over numbers, always. who's got stories? good, bad, ugly - spill the tea.

Yes, if done right.

for B2C, i am getting more convinced that this is the way to go. We track some AI startup growth rate over Discord and we match their growth with their twitter/annoucement feed, most of the suddenn jumps of growth initially is due to micro-creators shout out. Of course product has to be great. Later, you can ask your users for a lot of UCG to continue to grow

Of course