Influencer marketing - is it worth it?
Mick Essex
14 replies
Please share your opinion and why you feel this way. Also would love to hear any personal experiences. Iām considering it as a marketing channel for 2024.
Replies
Guadalupe R. Moore@deleted-4653760
In today's world, I guess yes.
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I guess it depends on the product and the end goal. It definitely brings brand awareness, and if you have a marketplace or a B2C facing product - it can do the trick.
influencer marketing can be super worth it if you pick the right people. look for alignment, not just audience size. nano and micro-influencers often have tighter community trust.
personal take: worked with a few for a project, the ones who genuinely dug the product were gold. engagement over numbers, always.
who's got stories? good, bad, ugly - spill the tea.
for B2C, i am getting more convinced that this is the way to go. We track some AI startup growth rate over Discord and we match their growth with their twitter/annoucement feed, most of the suddenn jumps of growth initially is due to micro-creators shout out. Of course product has to be great. Later, you can ask your users for a lot of UCG to continue to grow
@louisa_lu1 this is precisely what I was hoping to hear. I really wanna try this tactic but wanted to get irl feedback
Yes, influencer marketing can drive sales and boost brand awareness.
But it's important to choose the right influencers and create authentic content.
Don't expect overnight results - influencer marketing is a long-term strategy.
Of course
Yes, if done right.