Influencer marketing - is it worth it?

I guess it depends on the product and the end goal. It definitely brings brand awareness, and if you have a marketplace or a B2C facing product - it can do the trick.

influencer marketing can be super worth it if you pick the right people. look for alignment, not just audience size. nano and micro-influencers often have tighter community trust. personal take: worked with a few for a project, the ones who genuinely dug the product were gold. engagement over numbers, always. who's got stories? good, bad, ugly - spill the tea.

for B2C, i am getting more convinced that this is the way to go. We track some AI startup growth rate over Discord and we match their growth with their twitter/annoucement feed, most of the suddenn jumps of growth initially is due to micro-creators shout out. Of course product has to be great. Later, you can ask your users for a lot of UCG to continue to grow

In today's world, I guess yes.

It's a cost-effective way to reach new audiences.

Yes, influencer marketing can drive sales and boost brand awareness.

But it's important to choose the right influencers and create authentic content.

Don't expect overnight results - influencer marketing is a long-term strategy.

Of course

Yes, if done right.

It is.