In what aspect do you want to conquer your competition?
Business Marketing with Nika
8 replies
First, you need to know your strengths and weaknesses (and also the strengths and weaknesses of your competitors).
What do you want to improve?
Replies
Gabriel@gabriel_delattre
Capte
Here is what I believe @busmark_w_nika. I aim to outshine the competition through unparalleled user experience, cutting-edge innovation, and a PLAYFUL UX.
I really think focusing on these areas ensures we not only meet our customer needs but will exceed them. Let's create content with joy !
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@gabriel_delattre Sold. Can I try the product already? :)
Dreamwriter
@busmark_w_nika I've always found that relentless focus on your customer is best in the long term. Competitors' shiny new features can quickly become noise, while if you're listening, responding, and addressing your core customers' pain points, you will stay ahead of the game!
Dreamwriter
@busmark_w_nika listening to the customer is key - feedback sessions, watch them use your product, listen to their pain points, ask for feedback via surveys, host customer interviews. These are all great tactics to understand how your product is being used and areas for improvement!
Launching soon!
When it comes to competition, the only thing I'll compete for is Value.
Even if my product is more expensive than em', more limited than em', etc., etc.
But what it does, and offers (the value) should be unparalleled.
Once that is achieved, users will find excuses to buy the product (best example, Apple. Similar to low new updates on the new iPhones. But, whatever it does, even the basic stuff, is unparalleled).
But hey, that's me. Would love to know your thoughts!
Launching soon!
@busmark_w_nika What I strongly feel is that even replication arises out of a need, be it cost, a particular feature, or the overall direction of the product. We, marketers, are not reinventing the curve, we're just stealing like artists, right?
Now, coming to how we can do it literally. I start with reviews, how competitors are being perceived, where they shine, where they hesitate, where they lack, etc.
Once I have that information, I have to compare it with my copy, strategies, and how my product is delivering the overall experience. Copy and amplify the pain points they address, precisely target the points they missed, and in that way you'll get markers, joining which you'll get an outline and extent of your product (which I feel is very important).
Thoughts?