I went viral 30+ times on LinkedIn. Here's what you should know.
Olena Bomko
68 replies
1. There are 2 types of virality:
- Viral posts that bring a lot of new followers + 0 customers.
- Viral posts that bring followers + customers.
If you want #2, your posts should be very relevant to your business.
2. Any format can go viral. Some formats have more potential. Useful infographics, free templates, practical thought leadership, carousels with examples, memes, and funny videos are the most popular right now.
3. You can't control virality. Based on my experience, I can tell you whether a post has the potential to go viral or not. But virality depends on too many factors. Nobody can say 100%.
4. You can grow your audience and be profitable without virality.
5. Virality is a byproduct of consistency and analyzing what works/ what doesn't.
6. No need to respond to all comments under viral posts.
7. The same post can go viral and get 10 likes.
8. I love viral posts because I can stop posting and rest :)
9. Most times, the next post (after your viral post) gets low engagement.
Replies
Pam K.@silisolutionist
What was your viral post about Olena?
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The LinkedIn Inbound Playbook
@silisolutionist A have a lot of viral posts. Marketing, startups, customer research.
@olenabomko Care to share a link to one of them?
Good to know expert. I was waiting till my new community member tag was removed. Olena.
Thank you for the insights Orlena!
The LinkedIn Inbound Playbook
@prem_saini1 My pleasure :)
as always amazing post and great info! hopefully my posts will become viral one day!
The LinkedIn Inbound Playbook
@marilena_n Thank you! Of course :)
Lancepilot
@marilena_n sure!
Thanks, and really expect your guide come out
The LinkedIn Inbound Playbook
Lancepilot
Launching soon!
Awesome insights!
The LinkedIn Inbound Playbook
@relja_denic Thank you!
All good points Olena.
Id add in some strong commeting for additional conversations within the same posts works really well in the algo's eyes!
Wow! That is an ocean of knowledge. Thank you for sharing. I am currently struggling to get followers.
The LinkedIn Inbound Playbook
@nitin_joshi My pleasure :) I'll launch my LinkedIn Inbound Playbook next week:
https://www.producthunt.com/prod...
uhh, I just celebrated my 2nd!
30 is a huge success
I think viral post with new followers and customer is what we really want in order to grow, Thank you for this post
Good to learn from you. After getting viral, how did you "convert" your audience or what was the purpose of getting viral?
The LinkedIn Inbound Playbook
Lancepilot
Lancepilot
Thanks for the insights @olenabomko 🙏
The LinkedIn Inbound Playbook
@neder_ghadhab Happy to be helpful :)
Good point, going viral most times doesn't equate to earnings.
A profitable business can be built with a very small audience, you just need to connect and talk to the right people.
Really helpful!
Based on how I see your LinkedIn feed, I had an impression that your posts went viral 100+ times. My post went viral only once, and I totally agree with most of the points you mentioned.
The LinkedIn Inbound Playbook
@evgeny_kotelevskiy Depends on what you think virality is :)
viral posts give you the attention required but you still need some kind of system to convert them into customers and funnel them into your product ecosystem
that is where I think email marketing is a good channel to explore because it helps you with the middle of funnel content
Thanks for sharing Olena, this is very informative. You are quite prolific on LinkedIn, it would be great to know a bit more about your content creation process and pipeline!
The LinkedIn Inbound Playbook
@grvsharma Will share some insights in my Playbook :)
Thanks for your great points Olena
so how many views is considered viral on LinkedIn?
Thanks for tips Olena. Just curious... how long you were active before you went viral?
The LinkedIn Inbound Playbook
@mattcaine 8 months