I went viral 30+ times on LinkedIn. Here's what you should know.
Ghost Kitty
60 replies
1. There are 2 types of virality:
- Viral posts that bring a lot of new followers + 0 customers.
- Viral posts that bring followers + customers.
If you want #2, your posts should be very relevant to your business.
2. Any format can go viral. Some formats have more potential. Useful infographics, free templates, practical thought leadership, carousels with examples, memes, and funny videos are the most popular right now.
3. You can't control virality. Based on my experience, I can tell you whether a post has the potential to go viral or not. But virality depends on too many factors. Nobody can say 100%.
4. You can grow your audience and be profitable without virality.
5. Virality is a byproduct of consistency and analyzing what works/ what doesn't.
6. No need to respond to all comments under viral posts.
7. The same post can go viral and get 10 likes.
8. I love viral posts because I can stop posting and rest :)
9. Most times, the next post (after your viral post) gets low engagement.
Replies
Richard Rubenstein@heyric
CuratedLetters
Launching soon!
All good points Olena.
Id add in some strong commeting for additional conversations within the same posts works really well in the algo's eyes!
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Skylead
Awesome insights!
YOYA AI
Thanks, and really expect your guide come out
viral posts give you the attention required but you still need some kind of system to convert them into customers and funnel them into your product ecosystem
that is where I think email marketing is a good channel to explore because it helps you with the middle of funnel content
uhh, I just celebrated my 2nd!
30 is a huge success
very interesting insights!
Thanks for sharing Olena, this is very informative. You are quite prolific on LinkedIn, it would be great to know a bit more about your content creation process and pipeline!
Based on how I see your LinkedIn feed, I had an impression that your posts went viral 100+ times. My post went viral only once, and I totally agree with most of the points you mentioned.
Launching soon!
Thanks for sharing your experience on LinkedIn content. I agree with the 5th and 9th points. We can't get the same engagement on every post.
Thanks a lot for sharing Olena! Love this recap
Thanks for the insights @olenabomko 🙏
9 is so true haha
Haha, your point about loving viral posts because they let you take a break is so relatable! Sometimes, you need that breather after hitting it big.
Promptify.pro
Good to learn from you. After getting viral, how did you "convert" your audience or what was the purpose of getting viral?
The LinkedIn Inbound Playbook
Comment Deleted
Thanks for tips Olena. Just curious... how long you were active before you went viral?
Xence by Gaspar AI
as always amazing post and great info! hopefully my posts will become viral one day!
Decent insights, thank you!
Awesome insight olena 😍
Narrato
Great one!