🔥How to tell a good product story?
Lesley
17 replies
Do you pay attention to storytelling when promoting products?
What kind of stories do you usually tell? Is it about the value of the product? Or about the origin of the product?
Replies
Lonnie McRorey@lonniemcrorey
There's still tremendous power of good business case studies woven into stories in written and video format. Additionally as Google Search dominance is coming to an end and with AI Search taking over, those will be more relevant as it garners relevancy. Depending on what industry you are targeting, you need do pragmatic testing of potential stories.
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The main thing is not to lie or make things up.
Tempo-Pulse
I actually prefer or would prefer to tell real product stories, as many of the products are based on my own life experiences and difficulties with the products. But I've never been sure that users are interested in such personalized stories🤔
Tempo-Pulse
@amiaomomo I have the same quesition.
@amiaomomo Although each story is unique, the emotions behind the experiences may be universal. In other words, even highly personal stories can be powerful when they cleverly highlight how a product solved a problem, provided a new experience, or left a profound impression. These personal narratives can often resonate with a broader audience by addressing shared challenges or scenarios within a similar user group.
That’s why I believe both rational, objective, value-driven product stories and the personal experiences of founding members or early users are equally worth telling, they each bring valuable perspectives to the table.
I like telling stories that highlight the value the product brings to people's lives
For me, it’s important to center the story around real customer experiences
The story works when it is intriguing,e.g. "you got the idea when you were frustrated with the current solution".
The other way would be to tell a story of how the solution helped someone who needed that solution and use it as a use case which can also double up as a review of the product later.
I find a mix of both the value and origin gives a complete picture of why my product matters.
I always focus on how the product solves a specific problem for users.
I tell stories centered around achieving goals.
I like product stories that show exactly who the product is for and why I should check it out - straight to the point, no fluff. Everyone is busy and overwhelmed by countless info we receive every day, so we don't need more buzzwords.
It's also so important that they speak to what's happening right now, because market trends and my needs can change quickly. That's exactly why a value prop should never stay static - it needs to keep up with how users' problems and priorities evolve.
Showing the value my product brings is key customers want to know how it improves their lives.
I think a good product story focuses on how it can truly benefit the customer.
For me, sharing the story of where the product came from and its journey is powerful.
i bought story telling tactics and its confusing at first but they have a ton of tactics and for ideas you can download my app😉
Storytelling is at the heart of great product promotion—it’s what makes people connect. I focus on stories that highlight the value a product brings to its users, often tying it to real-life scenarios or challenges it solves. Origin stories are great too, especially when they show the passion and purpose behind the product.
For example, in our community, we often discuss how to craft narratives that resonate, and tools like Draftly help streamline the ideation process for such content.
https://go.draftly.so/IC1Vyn