How do you track conversion rates across multiple marketing channels?

Question

We're running campaigns on different platforms, and I'm having trouble keeping track of conversions. What tools do you use to monitor and optimize conversion rates?

Oliver Hayes · Accepted Answer

For me, having UTMs in every link is a must. They let me see which campaigns are driving traffic and conversions. It’s tedious, but worth it.

Answer

I find that integrating tools like HubSpot or Salesforce with my ad platforms gives me better insight into conversions. It’s not always perfect, but it helps me connect the dots.

Macauley Quinn · Answer

I use Google Analytics for tracking conversions across channels, but sometimes it’s tricky to set up attribution properly. It helps me get a high-level view of performance.

Feliciana · Answer

I use UTM parameters to track the performance of different campaigns. If you're using paid ads, platforms like Facebook Ads Manager or Google Ads also provide detailed conversion tracking for their specific channels.

How do you track conversion rates across multiple marketing channels?

Replies