Have you found influencers helpful in promoting your product?

Question

I've been considering influencer marketing for Draftly and have already started reaching out to many but I'm still unsure. I see that many have gotten followers by shady ways and prompting my product to that audience wont yield any positive result in terms of customers. Have influencers helped promote your product successfully, and how did you find the right ones?

Business Marketing with Nika · Accepted Answer

Smaller – yes.

It looked more "native" and costs weren't such high. But it is only our personal experience.

Ankur Sharma · Answer

I am trying to find one, but the influencers sending proposals have a good number of followers, but very low engagement rates.

Alex Prompt · Answer

Influencers can definitely help, but the key is finding the right ones. It’s not about who has the most followers—it’s about who has the most trust with their audience. Micro-influencers (smaller but highly engaged audiences) often perform better than big names because their followers feel a closer connection.

To avoid wasting time and resources, focus on influencers who align with your product's niche and values. Look for genuine engagement—comments, discussions, and feedback—not just likes. Tools like Social Blade or HypeAuditor can help spot red flags like fake followers.

When reaching out, make it personal. Show that you’ve done your homework on their content, and offer something that feels collaborative rather than transactional. If done right, influencer marketing can bring not just visibility but also real customers. Have you tried testing a smaller campaign to start?

Violetta Chernobuk · Answer

I haven't tried it yet but we're going to test it out soon. I'll share my feedback.

Natalia Toth · Answer

Yes, nano/micro-influencers worked well for us. They have a smaller but a more engaged audience, and their recommendations sound authentic and convincing. We're experimenting with bigger influencers at the moment

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Howahowa · Answer

"Yes, influencers can be incredibly helpful in promoting a product. Their established trust with their audience allows them to effectively reach potential customers in a way that traditional advertising often can't. By collaborating with influencers who align with your brand, you can tap into niche markets, build credibility, and increase product visibility. Their authentic endorsements create a more personal connection with the audience, which can lead to higher engagement and conversion rates."  carparkingapk.tr

Tasha Konkina · Answer

Hey, I have just started with my product kosmodrom.work, but before that I was in charge of marketing in several global startups and worked with influencers A LOT. 
From my experience, influencers were a huge selling power 5-7 years ago, when many of them were just starting and their recommendations still had a lot of trust from the audience. 
In my later projects the results were controversial, it took much more effort and a more personalized approach, my team had to really involve with content creators to make sure our collaboration looks organic and trustworthy. The rates from influencers has skyrocketed, and the results are unpredictable. 
So my strategy with my current product is to use influencers first of all for brand awareness and visibility, and not to put too much expectations in user acquisition on them.

Answer

Collaborating with influencers is much like investing. Occasionally, a small investment can lead to a large acquisition of targeted users and followers. However, there are also times when investments don't work out. Our current strategy is to invest in a broad range of mid-tier influencers to spread the risk.

Mehvish Shafiq · Answer

Yeah, influencers have been great for promoting my product. They help get the word out to their followers, build trust, and really boost visibility. Definitely worth it!

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Definitely helped me! But I found micro influence work better. they have a more genuine connection with their followers

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Had the same worries about shady followers. I look for influence with solid engagements  nit just big numbers it makes a difference

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In my experience, it worked best when I gave influencers creative freedom. they know their audience so the message felt more real

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The ROI that business subscriptions add to my productivity is how I analyze them. It's worth it if it improves productivity and saves me time.

Daisy Dani · Answer

Yes, i found them and it helped me a lot.

Have you found influencers helpful in promoting your product?

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