How do you track conversion rates across multiple marketing channels?

For me, having UTMs in every link is a must. They let me see which campaigns are driving traffic and conversions. It’s tedious, but worth it.

I use UTM parameters to track the performance of different campaigns. If you're using paid ads, platforms like Facebook Ads Manager or Google Ads also provide detailed conversion tracking for their specific channels.

I use Google Analytics for tracking conversions across channels, but sometimes it’s tricky to set up attribution properly. It helps me get a high-level view of performance.