Do you use Reddit for product promotion?

Question

I hear more and more marketers say that Reddit is an underestimated channel and that modern marketers must be there.
What's your experience with the platform?

Kelly Nguyen · Accepted Answer

Hi Natalia. I'm glad that finally someone has brought up Reddit. I've gained a few thousands of users on Redit and I'd love to share some of my experience. I'm also open to chatting with others who are using or wish to use Reddit as a marketing tool. 
Conclusion first: Reddit is underrated and most products can find a decent amount of user base here. 
Reddit is the top 10 largest social media in the US and top 20 in the world. With a penetration on North America, over 60% users are college-educated male. And more importantly, the community follows a strict non-commercialization rule, which means Reddit users are much more sensitive to promotions compared to average Facebook/Google users.
I've tried three ways of promoting on Reddit: advertising, self promotion, and community collab. I would say the ads part is a no-go for me simply because Tiktok and Meta already have a more sophisticated ad system for us to run all of our budget on. As for self promotion, I've had a few hunderds of organic downloads from around 20-30 posts, which is much more than I've ever had in other social media. Finally, I've had a few successful community collabs where I talked and partnered with subreddit moderators. 
The trickiest part is to keep your account alive. As Reddit puts it, “It's perfectly fine to be a Redditor with a website, it's not okay to be a website with a Reddit account.”

Vaibhav · Answer

I have and it often lead some traffic to my product but not huge.

Natalia Toth · Answer

@nemanja_zunic2 no personal experience, but I've heard many thought leaders in marketing, like if I'm not mistaken Search Engine Journal and Neil Patel too say that marketers should explore Reddit as a new channel

My3 Murthy · Answer

@ixord did you use it as a paid ads channel or was it for organic marketing?

Mia Fullin · Answer

@kelly_happicat Totally agree with your point. Reddit can be a gold mine if used correctly. Staying genuine and authentic in your interactions with the community is key to keeping your account active and respected. Keep sharing your experiences!

Alex Bozhin · Answer

Difficult and long

Igor Lysenko · Answer

I used it before, but after a year of working with reddit it did not bring the expected results.

Natalia Toth · Answer

@alexbozhin thanks for sharing! could you tell more on what's hard about it?

Kelly Nguyen · Answer

@natalia_toth Thanks Natalia. I would recommand reading the Semrush article (https://www.semrush.com/blog/red...) to get a gist of how to begin Marketing on Reddit.

Natalia Toth · Answer

@vaibhavdwivedi thanks for sharing! did you launch paid ads there or put organic mentions?

Mauro Szuchman · Answer

I used it but didn't get the results that I was looking. It is important to understand their audience, there is a vast difference with FB / IG.

Alex Bozhin · Answer

@natalia_toth It's Complicated. It’s so easy not to come and not start advertising. You need to spend a lot of time with an unclear result.

Igor Lysenko · Answer

@my3_murthy Reddit immediately bans advertising, I rather helped people with questions about my product.

Nemanja Zunic · Answer

No,it is worth considering?

My3 Murthy · Answer

@kelly_happicat This is lovely! Thank you for answering this in so much detail. I have so many follow up questions- haha! do you have a twitter or linkedin we can connect on? Here is my Twitter: https://x.com/itsmemy3_

Do you use Reddit for product promotion?

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