Do you promote your product via influencers?
Natalia Toth
17 replies
(Micro-)influencer marketing is said to be one of the best performing marketing channels, with ROAS as high as $6.5 per each $1 spent.
Do you collaborate with influencers to get visibility and new users? Has it worked well for you?
Replies
Paul-Louis Valat@paullouis_valat1
Plezi
I tried one form of it, which was newsletter sponsoring. To promote a new freemium B2B marketing tool, I invested over $8,000 in advertising through 24 different newsletter creators.
We were able to generate 162 new direct users, or about $52 per user. I wrote my learnings from this test here: https://medium.com/@paul-louis.v...
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@paul @paullouis_valat1 a newsletter has worked well for us too! Thanks for sharing your article, I loved it!
Great question, I'm actively looking into that now, but first I need to deliver a product...
@natalia_toth @ardak_ reached out to them directly. We found a popular list of people in design and research on X, picked the relevant ones, and DMed them on X or LinkedIn. We got around 20 publications on the launch day. Most of them were in exchange for a product subscription, and we had 3-4 paid publications. some even agreed to do it for free!
@natalia_toth @s5f5f5f Thanks for sharing your experience, we've been thinking to do the same. Will def try it out!
It really depends on whether the influencer’s audience aligns with your product and platform. For example, TikTok influencers can sometimes charge high rates, and while their videos might get 100k views, the ROI may not always justify the cost. Personally, I’d focus on building visibility through our own social media channels and communities like Reddit, LinkedIn, and Instagram, where we can engage more directly and measure our impact.
Launching soon!
Depends on the type of the product and whether there is an influencer market for it or not.
@hamna_malik definitely! I can imagine that in some niches, influencer marketing is not applicable. e.g. B2B Enterprise?
Launching soon!
@natalia_toth yes, since we are launching our AI interviewing platform, influencer marketing is not on our list for now.