Do you think Domain Authority is an important metric?

Question

While it is clear that the best performing sites in the world also have the highest DA, I know plenty of businesses with DA <10, that rank first for their main keywords.

François Mommens · Accepted Answer

DA is calculated based on the number of links and the referring domains' authority. This tries to emulate PageRank back in the days.
The strength of a backlink profile gives more leverage to rank, but you can also rank with a weak profile, depending on the competition, the industry, etc.
I consider it an important metric. I use it to assess a site before doing link exchanges or other types of partnerships.

Juliia · Answer

even if someone claims that it doesnt matter, it is still does, especially among marketers. They still make any effort to build a strong DA - even if it is an estimation from ahrefs, semrush or related pages

Milton Nisbet · Answer

Of course.

Answer

Yes, it is.

Do you think Domain Authority is an important metric?

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