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    2. Do you think Domain Authority is an important metric?

    Do you think Domain Authority is an important metric?

    Thomas Halliday
    2 replies
    While it is clear that the best performing sites in the world also have the highest DA, I know plenty of businesses with DA <10, that rank first for their main keywords.

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    François Mommens
    DA is calculated based on the number of links and the referring domains' authority. This tries to emulate PageRank back in the days. The strength of a backlink profile gives more leverage to rank, but you can also rank with a weak profile, depending on the competition, the industry, etc. I consider it an important metric. I use it to assess a site before doing link exchanges or other types of partnerships.
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    Juliia
    even if someone claims that it doesnt matter, it is still does, especially among marketers. They still make any effort to build a strong DA - even if it is an estimation from ahrefs, semrush or related pages
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