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  • Do you read long texts? (My own research for marketing purposes)

    I want to know if you are inclined towards longer texts or if you are a 'short-text' reader. Copywriting is crucial, but I am interested in understanding how much time people are willing to invest in reading (it is my research for marketing purposes).

    Replies

    Stefan Wirth
    Depends on the text. Good copy can make me read longer but it's rare. Usually i will resort to scanning and reading some lines that catch my interest.
    Joe
    Short all the way! If I want more info I should be able to click in and find out more information.
    Romio
    I like to read short texts. But if it's an interesting topic or discussion, I don't mind. Even if it is not short, I always try to split it into paragraphs. So when people scan, they may get what they need.
    Ryan Sullivan
    I think for me this depends entirely on the format/medium you are communicating to be on. If it is an email than I am likely to give it more time and want to get the whole picture, but if it is on a website or ad then short and sweet and grab my attention quickly or lose it.
    Sergei Anosov
    Read a lot of AI papers.. They are so long..
    Adrian Taropa
    Short and to the point does it for me. Don't tell me about your dream last night that helped you come up with the realization of the idea you are about to present, just get to the point ๐Ÿ˜
    Nicolรฒ Marchesi
    I'm more inclined to read long texts (blog articles and such) if the text is well-researched and written. I don't find short texts compelling since they usually just contain very general information with low value. Exceptions can apply, but it's like this 90% of the time.
    Nico Spijker
    It really depends on what the storytelling approach it is. The other day I was reading an article by The Verge and the copy is more dense, but it's also a different kind of consumption (long-form story). For copy like that separating the paragraphs is annoying as it breaks up the content. For social media posts and simple blogs it's different though. My rule of thumb is 300 words per header, 3 sentences per paragraph and no more than 15 words per sentence. (I think these are originally recommendations from Yoast)
    short text only
    Lakshya Singh
    Depends on who sent it. people reaching out on Linedin for support on PH, no. Teammate stuck somewhere, yes, to the last word.
    Syed Arsalan Amin
    Always short text, most likely one liner.
    Bren Kinfa ๐Ÿ’Ž SaaS Gems
    I prefer short text. My attention span is short. I like to get the key message right away.
    Annie Chopra
    Long emails but short texts! I dont mind reading a detailed email but on text it feels like too much
    Shahroz Ali
    yeah, i like and i also do, but i always keep in mind while writing any text that it should n't loss the main intent about situation either you go with https://easpakjobs.com/ or any other platform.
    Yavuz Tunc Emran
    Tamly: Automate B2B Sales Outreach
    Tamly: Automate B2B Sales Outreach
    On social media, the only long texts I read are threads on Twitter (X). On Platforms such as Instagram, I tend to not read the long captions. I believe one intriguing line is good enough.
    Sergei Rednev
    Yes, I do. And I read short texts as well.
    Sergei Rednev
    Pls, make it clear. What do you mean long texts? Maybe I gave you a wrong answer
    Felya Bilgen
    I'm a short-text reader; excessively long texts distract and lose their importance
    German Arrowoods
    Only if it is interesting.
    Igor Lysenko
    I prefer short text; if itโ€™s some kind of advertisement, I donโ€™t read it for a long time. If I was interested in advertising, I would like to learn more and read more interestingly. The first lines of the text play an important role.