Do you read long texts? (My own research for marketing purposes)
Business Marketing with Nika
57 replies
I want to know if you are inclined towards longer texts or if you are a 'short-text' reader. Copywriting is crucial, but I am interested in understanding how much time people are willing to invest in reading (it is my research for marketing purposes).
Replies
Igor Lysenko@ixord
I prefer short text; if itβs some kind of advertisement, I donβt read it for a long time. If I was interested in advertising, I would like to learn more and read more interestingly. The first lines of the text play an important role.
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Short text.
Even when it needs to be long, it can always be broken down to smaller parts!
Short text for office. Long texts from friends and family. <3
short text for IM, long text for content
It really depends on what the storytelling approach it is.
The other day I was reading an article by The Verge and the copy is more dense, but it's also a different kind of consumption (long-form story). For copy like that separating the paragraphs is annoying as it breaks up the content.
For social media posts and simple blogs it's different though. My rule of thumb is 300 words per header, 3 sentences per paragraph and no more than 15 words per sentence. (I think these are originally recommendations from Yoast)
Depends on who sent it. people reaching out on Linedin for support on PH, no. Teammate stuck somewhere, yes, to the last word.
I'm a short-text reader; excessively long texts distract and lose their importance
I can never read long captions and descriptions. It's always just one line that attracts your customers.
Yes, I do. And I read short texts as well.
Pls, make it clear. What do you mean long texts? Maybe I gave you a wrong answer
Always short text, most likely one liner.
Short and to the point does it for me. Don't tell me about your dream last night that helped you come up with the realization of the idea you are about to present, just get to the point π
minimalist phone: creating folders
@adrian_taropa I like this parallel. You are right. People try to save their time as much as possible. :-D
short text only
Yes, eg. economist article
Short texts all the way!!
Yes i like to read long texts
Swiftbrief
Depends on the text.
Good copy can make me read longer but it's rare.
Usually i will resort to scanning and reading some lines that catch my interest.
I like to read short texts. But if it's an interesting topic or discussion, I don't mind.
Even if it is not short, I always try to split it into paragraphs. So when people scan, they may get what they need.
I think for me this depends entirely on the format/medium you are communicating to be on. If it is an email than I am likely to give it more time and want to get the whole picture, but if it is on a website or ad then short and sweet and grab my attention quickly or lose it.