Are you a customer-focused brand?
Vertika Nigam
3 replies
Stop calling yourself a customer-focused brand, if
…if your prospects and customers get lost on your website.
Your design choices aren't just about aesthetics.
They're shaping your customers’ experiences, influencing how they perceive value and trust in your brand.
Here’s what you can focus on to solidify your design decisions on your website -
💎 What’s above the fold?
💎 Is the navigation really helping?
💎 What changes on other devices?
💎 Is the hierarchy naturally leading?
💎 Are call-to-actions logical?
💎 Are your forms easy?
💎 Is there a smooth funnel experience?
💎 Is there any security reassurance?
💎 Are you sounding like your competitor?
💎 Is your information overwhelming?
Make those decisions with purpose.
Because what you design today, decides who buys tomorrow 🎯
Thoughts?
Replies
Vaibhav@vaibhavdwivedi
I feel like my brand i.e. https://www.thebrainpsych.com/ is in a way.
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In a way, I think any brand that cares about their customers and aims to provide a great user experience is customer-focused. Looking at your site, it seems like you put a lot of effort into making the content helpful and approachable for people interested in psychology and mental health. The free resources section is a nice touch. I'd say as long as you keep your customers' needs at the forefront as you develop your brand and content, you're on the right track to being customer-centric. Just my two cents!
Definitely! I think focusing on the customer and solving their problems is key for any successful brand. The Brain Psych seems to be doing a great job of that by providing valuable psychology and mental health info that people are searching for. Other ways to be customer-centric: really understand your target audience, obsess over the customer experience, proactively address pain points, and build trust and connection with your customers. It's all about putting them first!