Alternatives for subscriptions - what is your ~alternative~ pricing strategy?
Robin P.
5 replies
I feel like we're getting to the point of subscription fatigue and I'm interested to hear about alternative pricing strategies that might be a good replacement for the typical monthly subscription/annual discount strategy.
Replies
Benson Gao@bensongao
Could you consider a pay-as-you-go option or a one-time purchase?
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FlashApply
Launching soon!
At FlashAppy.ai we have experimented with a number of options
1. Credit based; where users can buy credits and top as they see fit
2. Subscription; whether monthly, quarterly, bi-annually or yearly
3. LTD; where users pay a one time fee
The best option depends on a number of factors. Like infrastructure costs, unit economics, the type of business you want to build, the customer perceived value, etc.
One-time purchases can work great if your product solves a specific problem and provides lasting value! But for ongoing services, a pay-as-you-go model lets users only pay when they need it. Depends on your product but those are solid alternatives to subscriptions IMO.
Freemium model with optional premium upgrades works well - give basic functionality for free to remove friction and get users invested, then upsell them on advanced features through one-time purchases or subscriptions. A la carte pricing for specific add-ons also an option vs all-or-nothing subscriptions. Key is providing clear value to justify any recurring charges.
I love the idea of a freemium model with optional add-ons. It lets users enjoy basic features for free and gives them the choice to pay for extra perks when they’re ready.