Agency / service entrepreneurs, what’s your secret for happy clients that bring you referrals ?
Hakim Zerhouni
8 replies
If there’s one thing I've come to realize in the service game is how powerful customer referrals are. For agency and service businesses, more than 60% of new business comes from referrals and recommendations !
But getting those referrals isn't always straightforward. For those of you who have cracked the code, what's your secret?
Personally, i found that affiliation programs work well but most importantly that the work starts from client onboarding.
For those of you running service businesses, what have you found to be the most effective ways to offer a great client experience and turn customers into happy advocates ?
Replies
![Henry Sanchez](https://ph-avatars.imgix.net/7228047/04b074b9-9e7d-483f-906b-4eec105c5045.jpeg?auto=compress&codec=mozjpeg&cs=strip&auto=format&w=36&h=36&fit=crop)
Henry Sanchez@henry_sachez
Clear communication and setting realistic expectations from the beginning is key. We ensure clients know what to expect at each stage of the project, which builds trust and satisfaction, leading to referrals.
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Referrals and recommendations can also come from non-customers as well. I think that any business that sells to your target market can also be a source of referrals. Contacting the owners of such businesses and building healthy relationships with them can produce good referrals down the line.
There are instances where a law firm refers their "favorite" landscaper to their client.
@stanley_igboanugo Agreed, we don’t talk enough about partnership sales. Do you think affiliation programs help incentivize “business finders”?
Building strong relationships and going the extra mile makes a huge difference. We focus on understanding each client's unique needs and providing personalized solutions, which creates a memorable experience that they want to share with others.
Consistently delivering high-quality work on time has been our biggest asset. When clients see that we reliably meet or exceed their expectations, they naturally become advocates and refer others to us.
Creating happy clients who refer business is like mastering a recipe – a dash of exceptional service, a pinch of personalized attention, and a sprinkle of unexpected delight! How do you whip up your client satisfaction soufflé?