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Agency / service entrepreneurs, what’s your secret for happy clients that bring you referrals ?
If there’s one thing I've come to realize in the service game is how powerful customer referrals are. For agency and service businesses, more than 60% of new business comes from referrals and recommendations !
But getting those referrals isn't always straightforward. For those of you who have cracked the code, what's your secret?
Personally, i found that affiliation programs work well but most importantly that the work starts from client onboarding.
For those of you running service businesses, what have you found to be the most effective ways to offer a great client experience and turn customers into happy advocates ?
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Replies
@jaredl Agree unless you set up a standardized process to collect recommendations OR if you introduce an incentive through an affiliate program for ex
Creating happy clients who refer business is like mastering a recipe – a dash of exceptional service, a pinch of personalized attention, and a sprinkle of unexpected delight! How do you whip up your client satisfaction soufflé?
Referrals and recommendations can also come from non-customers as well. I think that any business that sells to your target market can also be a source of referrals. Contacting the owners of such businesses and building healthy relationships with them can produce good referrals down the line.
There are instances where a law firm refers their "favorite" landscaper to their client.
@stanley_igboanugo Agreed, we don’t talk enough about partnership sales. Do you think affiliation programs help incentivize “business finders”?
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