1/10 | How important are Buyer Personas for your marketing?
Jefferson Vargas
2 replies
Quick poll! Just throw in the number and your thoughts 😛
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![Kiar Olson](https://ph-avatars.imgix.net/4733170/9c67d2d4-0820-467b-b0fd-2c62bc7ccf04.jpeg?auto=compress&codec=mozjpeg&cs=strip&auto=format&w=36&h=36&fit=crop)
Kiar Olson@undline_y
Buyer personas allow you to better understand the needs and wants of your customers.
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I think understanding your buyer personas and their needs is the most important thing you can do for your marketing. And I don´t think understanding their characteristic but really understanding their needs, struggles, and motivation.