Hien Nguyen | Sailee

There are a few potential issues and areas for improvement I see here: 1. Your messaging ("You plan birthdays, parties, and corporate events. We do the work.") might not address your ideal clients' deeper needs: - For larger enterprises such as those you showed logos on the website, they often seek trustworthy vendors to ensure convenience, minimize risk, and maintain their reputation—not just...

This budget is basically $0—but hey, challenge accepted 💀 The key here is to lean on organic growth, prioritize stuff that punches above its weight, and squeeze every bit of value out of the resources we already have. Here’s the game plan: 1. Work the Network - Ask the Founder and team to list everyone they know who might benefit from or share the product. With the right effort, we’ll get at...

Hey @jakob_knutzen1, so glad to e-meet you here! I first discovered Butter when I joined one of the roundtable/training sessions of @rosiesherry this year and was super amazed by the UI of the platform. Great job on that! I have a few questions that I hope to get your insights: 1. What was the exact growth roadmap of Butter? From 0 to 1, what was it like? What did you do to push the product...

The project sounds interesting! That said, your ideal users are the best people to provide meaningful feedback—not us (though there might be FR Legends enthusiasts here). I recommend identifying your ideal users across online platforms or local cyber hubs. There are about seven common ways to get your first 100 users, though. Start by building relationships: engage with them on a personal...

@lenny_rachitsky’s newsletter breaks down seven strategies for acquiring your first 1,000 users, including (1) offline outreach, (2) online outreach, (3) inviting friends, (4) creating FOMO, (5) leveraging influencers, (6) getting press, (7) building a community. My favorites have been number three and two. If you struggle to find people to reach out to, it may signal a lack of familiarity...

My favorite approach is to identify my first 100 ideal customers across various channels. I engage with them by observing their comments, concerns, or posts and introducing the product to existing communities. I then invite enthusiastic individuals for 1:1 interviews. Key patterns I often observe: - Who resonates most naturally? - Common keywords/phrases? - Their A-to-B journey? => The...

Monday is where I do the high-level tasks (as corny as it might sound, I call it CEO day) so my first task is to sit down, take a look at my OKR progress and plan the week ahead. What's yours?

Ooo such a great question, Eithiriel! I believe there is no official definition of community-led growth just yet, just because the term only started to bloom in the 2020s. There are some multiple definitions I gathered though: - “Community-led growth implies building, cultivating and growing a community of loyal and passionate consumers.” (e.g., Michelle, 2023; Warne, 2022) - “It involves...

@5harath shared a thought-provoking article on Product Hunt in 2022 titled The Era of Community-Led Growth. If you haven’t read it yet, I think it’s worth checking out: https://www.producthunt.com/stor... Best practices in community-led growth depend heavily on your product's nature and category—it's a good idea to look at what works in similar spaces. For a B2C2B Martech product like Inrō,...

Your article, @5harath, is incredibly insightful. I fully agree with your perspective on the importance of community-led growth. Excited to learn more about your recommended best practices for community-led growth from the consumer, brand, and agency perspectives. Let's connect!

For me, it's about these key things: 1. Accompanying their A to B journey by providing them with valuable resources and templates to accelerate their progress, particularly those that integrate our product. 2. Recognizing their achievements and celebrating their success by leaving a comment and sharing that with our internal team so they can send congrats to them too. 3. Giving them a...

My simple answer is, to do things that don't scale in the beginning. It includes (1) digging down the fundamentals of your customers, and product, why people use that specific feature, what is their A to B point by finding out where your customers are, and doing interviews with them. Your focus at this stage is to prioritize natural advocates / early adopters who resonate with the brand and...

Such a good observation, Hamza! The shift is already happening right now as far as I can see: - Larger companies (especially those with a consumer brand) started their consumer communities from the earliest days - Marketers are curious about community-led growth and constantly asking how to leverage community to build a $10B business like Notion - According to CMX's 2022 report, community...

Hey Kaustubh, interesting idea! I am a community builder myself, and I have been working alongside community builders and leaders in Vietnam and Singapore on the brand side, personal side and agency side over the past few years. Since you are focused on the customer communities, I am curious to know: 1. How do you intend to maintain and increase community engagement since now they have to use...

Yes and no. Yes in the sense that, in 2024, three major trends are guiding both consumers and brands toward community, making community matter more than ever: 1. Traditional marketing doesn’t work as well, anymore. Consumers are overwhelmed with ads and information, both online and offline. With approximately 100 million new businesses starting each year worldwide (Moyak, 2024), it's harder...