Hien Nguyen | Sailee

My favorite approach is to identify my first 100 ideal customers across various channels. I engage with them by observing their comments, concerns, or posts and introducing the product to existing communities. I then invite enthusiastic individuals for 1:1 interviews. Key patterns I often observe: - Who resonates most naturally? - Common keywords/phrases? - Their A-to-B journey? => The...

Monday is where I do the high-level tasks (as corny as it might sound, I call it CEO day) so my first task is to sit down, take a look at my OKR progress and plan the week ahead. What's yours?

The way I think best explains the Community-led Growth concept is to simply break it down into two core elements: “Community-led” and “Growth”. "Community-led" means (1) putting community as the center of your business, including shaping goals, product development, and strategies, (2) making informed decisions with input from members and (3) having buy-in across the company as people...

Ooo such a great question, Eithiriel! I believe there is no official definition of community-led growth just yet, just because the term only started to bloom in the 2020s. There are some multiple definitions I gathered though: - “Community-led growth implies building, cultivating and growing a community of loyal and passionate consumers.” (e.g., Michelle, 2023; Warne, 2022) - “It involves...

@5harath shared a thought-provoking article on Product Hunt in 2022 titled The Era of Community-Led Growth. If you haven’t read it yet, I think it’s worth checking out: https://www.producthunt.com/stor... Best practices in community-led growth depend heavily on your product's nature and category—it's a good idea to look at what works in similar spaces. For a B2C2B Martech product like Inrō,...

Your article, @5harath, is incredibly insightful. I fully agree with your perspective on the importance of community-led growth. Excited to learn more about your recommended best practices for community-led growth from the consumer, brand, and agency perspectives. Let's connect!

For me, it's about these key things: 1. Accompanying their A to B journey by providing them with valuable resources and templates to accelerate their progress, particularly those that integrate our product. 2. Recognizing their achievements and celebrating their success by leaving a comment and sharing that with our internal team so they can send congrats to them too. 3. Giving them a...

My simple answer is, to do things that don't scale in the beginning. It includes (1) digging down the fundamentals of your customers, and product, why people use that specific feature, what is their A to B point by finding out where your customers are, and doing interviews with them. Your focus at this stage is to prioritize natural advocates / early adopters who resonate with the brand and...

Such a good observation, Hamza! The shift is already happening right now as far as I can see: - Larger companies (especially those with a consumer brand) started their consumer communities from the earliest days - Marketers are curious about community-led growth and constantly asking how to leverage community to build a $10B business like Notion - According to CMX's 2022 report, community...

Hey Kaustubh, interesting idea! I am a community builder myself, and I have been working alongside community builders and leaders in Vietnam and Singapore on the brand side, personal side and agency side over the past few years. Since you are focused on the customer communities, I am curious to know: 1. How do you intend to maintain and increase community engagement since now they have to use...

Yes and no. Yes in the sense that, in 2024, three major trends are guiding both consumers and brands toward community, making community matter more than ever: 1. Traditional marketing doesn’t work as well, anymore. Consumers are overwhelmed with ads and information, both online and offline. With approximately 100 million new businesses starting each year worldwide (Moyak, 2024), it's harder...