Really high value addition to supporting your most valuable customers in responsive and engaging way. Take the adhoc, but critical, support you provide key customes via slack and turbo charge that. Provide a better experience both for your internal GTM/Support teams and but even more importantly for your customer teams (yes, that means support can actually become a many to many activity - reflecting the reality of complex customer relationships - vs 1:1 in traditional support channels). Integrates nicely with your existing support tooling. Highly recommended.