Account-based marketing should be embedded in all your existing marketing practices – both inbound and outbound. Marketing technology tools should adapt their products to help businesses do that. ABM shouldn’t be a separate tool or strategy. Drift is a perfect example of that.
I'm really excited to see what we can build with this. I have a bunch of ideas already, and I think it'll change the way we handle customer support & sales. Both internally, and for our users.
We integrate with many communication platforms, and most of their APIs have at least one of the following problems:
- wonky API structure around conversation lifecycle
- being unprepared for developer use cases and slow to iterate
We had the chance to work with the Drift team during the beta, and I can say they've threaded both these needles. The API is simple to work with, and the team is actively adapting to community requests. If you're in this space, worth joining the conversation!
My clients rarely get excited about leads. They get excited about closed deals. ROI is King. It's really all that matters in the end.
