Cake Equity

Cake Equity enjoys huge brand awareness and loyalty among the Aussie tech startup community and it's great to see @jason_atkins and the team launch it on PH because this is the equity management platform that I used to dream about when I was a founder, and I recommend it to my portfolio companies every time.

I don't usually comment on product hunt posts, but I've been waiting for Cake to post for so long! They're killing it in Australia, and I don't know a serious startup that isn't using them. It's exhilarating to see that they are now scaling internationally.

Easy to implement. Rapid product development and responsive team. Recommend!

Not just a brilliant product, these guys are walking the walk by developing the kind of work-to-live culture that makes Australia such a unique place to build. Kim and Jason are proud dads who showed me balance is achievable by organising free yoga lessons and literally dragging me outside for a surf during our first meeting, something I'll be forever grateful for.

Love Cake! Used by numerous startups I'm involved with. Amazing experience both from startup and investor side of the coin. They also have a HEAP of amazing free resources on their website across all things equity.